In the 9 years I’ve been the manager at Grafton Animal Hospital, I have seen a shift in how new clients find us. Back then, most clients were referred by their friends. Now, the Internet is the go-to source for finding a veterinarian, boarding facility and whatever else one needs.
We rely on real people to spread the word about us. It’s easy to do when you are visiting with friends, but people are not as likely to go online, set up an account and leave a review. Although, it seems that people are more likely to go to the trouble of doing all of this when they are unhappy. We have asked our clients for years to go online and review us, and we appreciate everyone who has taken the time to do this.
One review site that is becoming a key player online is Yelp. Grafton Animal Hospital has a number of reviews on Yelp, but because of the secret Yelp algorithm, all of our awful reviews are on top and all of our good ones are hidden. We need your help. Review us on Yelp. If you already use Yelp, that’s even better because you may be established on the site and considered a real person. Here are a few tips I’ve learned that can get your review posted:
- Review other local businesses and review often. This helps other small businesses get the word out and helps people of the community know what is in their area. Pick a handful of local restaurants, shops, etc. and provide them a review. They will likely appreciate it.
- Link your Yelp account to your Facebook, add a picture to your profile, and use Yelp on your mobile phone. Check in at local businesses and comment on other reviews (mark them as useful).
- Leave real reviews. We know not every business can obtain 5 stars every time. Yelp works hard to confirm you are a real person. Leave details to prove you were at the business. Rather than saying “I love Grafton Animal Hospital” try “Fluffy boarded at Grafton Animal Hospital last weekend and smelled great after his complimentary bath.”
I want to thank you in advance for your support. Of course, we always love for you to tell your friends about us, but we are relying on you to honestly portray our business on Yelp or other review sites. Please feel free to call me at 898-8433 if you have any questions.